Lees of Scotland is thrilled to announce the launch of its new packaging for its beloved teacakes and snowballs. This redesign celebrates the brand’s rich heritage and honours its loyal customers with a nostalgic yet fresh look.

The new design features vibrant core brand colours, inviting product photography, a new font, and vintage graphics, enhancing the appeal of these iconic treats. For the core 10-packs, the brand switched to matte finish packaging, catering to the growing retro trend among consumers.

In addition to the new packaging, customers can look forward to a jammier teacake with an improved biscuit recipe and snowballs with increased coconut coverage, delivering even better flavour.

Lees of Scotland, established in 1931 and now part of the Finsbury Food Group, continues to focus on growth and development, meeting consumer demands for high-quality products like snowballs, teacakes, and dessert meringues.

Donna O’Neill, Senior Brand Manager at Finsbury Food Group, shared, “At Lees of Scotland, we’re constantly striving to exceed expectations and inspire customers with quality and creativity. We’re committed to offering our customers value, showcasing that affordable can also mean high quality.”

She added, “The launch of our new packaging marks an exciting time for Lees of Scotland as we continue to develop our range of products. We believe our new packaging will excite our retail partners and will help build on and reinforce our market position. Our aim is to grow the brand and become nationally recognized. The new design delivers standout and visibility, which in turn will benefit the category by attracting more customers.”

Lees of Scotland invites everyone to enjoy the elevated flavours of its products with a new look, evoking fond memories while satisfying their sweet cravings.

For more information about the new packaging and product quantities, please contact the sales department at sales@leesofscotland.co.uk.